Trap Live$ Matter

I started this brand back in 2018, honestly by accident. At the time, I was just looking for a new outlet. But what I didn’t know was that I was building my way out. What began as a hustle turned into an empire, one that saved me from the streets while so many of my closest friends were dying or going to jail. This brand became my escape, my second chance, and eventually, my purpose. For me, TRAP doesn’t mean what most people think. TRAP = Take Responsibility And Provide. That’s the foundation of everything we do. It’s about flipping the script, turning a negative into a positive, proving that no matter the situation you’re in, you can make it out. I’m living proof. Every piece we create carries that message. Every design tells a story! We’ve lost too many lives to the streets and we refuse to stay quiet. TRAP LIVE$ MATTER isn’t just a brand. It’s a reminder, where you start doesn’t have to define where you finish.